Amplify Your Sound. Captivate Your Audience.

Specialist music marketing and PR designed to elevate independent Australian artists. From release day to headline tour, we're your strategic partner.

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Our Services

A full suite of marketing services to build your career.

A smartphone displaying a music streaming app interface.

Music Release Campaigns

Strategic planning and execution for your single, EP, or album launch. We manage pre-save campaigns, distribute to media, and pitch to leading playlist curators on Spotify, Apple Music, and more, ensuring your music hits the right ears at the right time.

A vintage microphone in a recording studio setting.

Digital PR & Publicity

Get your music in front of the right people. We leverage our extensive network of music journalists, influential bloggers, and radio programmers to secure authentic reviews, insightful interviews, and essential airplay that significantly build your professional profile across Australia and beyond.

Close-up of hands typing on a laptop with social media icons visible.

Social Media & Fan Engagement

We craft bespoke, authentic content strategies that not only grow your dedicated following but also organically transform casual listeners into passionate, loyal fans. Our service includes creative content generation, proactive community management, and highly-targeted advertising campaigns for maximum reach.

The Melody Method: Your Roadmap to Success

1

Discovery & Strategy

We begin with an in-depth conversation, diving deep into your artistic vision, current music portfolio, and long-term career aspirations. This comprehensive understanding forms the bedrock of a bespoke, data-driven marketing strategy meticulously tailored for your unique sound and audience.

2

Brand Amplification

With insights from discovery, we work collaboratively to refine your artist narrative, ensuring it truly resonates. This includes honing your visual identity and optimising your online presence to forge a cohesive and compelling brand that captivates and connects deeply with your target listeners.

3

Campaign Execution

Once the strategy is set, we meticulously launch and manage your campaigns with unmatched precision. From securing coveted media placements and engaging with key influencers to deploying highly effective digital advertisements, we ensure every element works synergistically for maximum impact at every crucial stage.

4

Analysis & Growth

Our commitment doesn't end at launch. We provide transparent, regular, and data-driven reports on campaign performance, meticulously analysing key metrics. These actionable insights are then used to continuously refine our approach, ensuring sustained growth and an ever-expanding trajectory for your musical career.

Artist Spotlights

Real artists, real results. See how we've helped shape success stories.

The indie rock band 'The Crimson Tides' posing for a promotional photo.

The Crimson Tides

Indie Rock Powerhouse

The Challenge: Launching their explosive debut album into a fiercely saturated market with a very limited existing fanbase to leverage. Our Strategy: A multi-faceted, high-impact campaign focusing on securing exclusive premieres with influential indie blogs, precision-targeted Spotify playlist pitching, and an immersive community-building social media strategy. The Results: Achieved an impressive 500,000+ Spotify streams within just 3 months, earned a coveted feature on Triple J Unearthed, and triumphantly sold out their highly anticipated Melbourne album launch show.
Singer-songwriter Lena Hart with her acoustic guitar.

Lena Hart

Soulful Singer-Songwriter

The Challenge: Successfully transitioning from a beloved local cafe performer to a nationally recognised independent artist. Our Strategy: Developed a meticulously cohesive online brand presence, secured widespread national radio airplay for her compelling lead single, and executed a targeted PR campaign that culminated in features within several major Australian music publications. The Results: Secured a coveted national tour support slot, experienced an astonishing +300% increase in social media engagement across all platforms, and successfully signed a pivotal publishing deal, propelling her career forward.

Our Network

Connecting Australian artists with global opportunities.

Let's Make Some Noise

Ready to discuss your next project? Fill out the form below or contact us directly. We're based in Melbourne and work with artists all across Australia.

Location

148 Wyatt Street,

Melbourne VIC 3000,

Australia

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Get In Touch

Phone: +61 3 9876 5432

Email: info@melodymarketingau.com.au

Business Hours

Monday - Friday:

9:00 AM - 5:00 PM (AEST)